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When you speak your readers’ language, you solidify the relationship. And that lets you use all the other copywriting techniques in the most productive way possible.
Link for August 27th, 2009
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"Artistic creation is not born ex nihilo from the brains of individuals as a private language; it has always been a social practice. Ideas are not original, they are built upon layers of knowledge accumulated throughout history. Out of these common layers, artists create works that have their unmistakable specificities and innovations. All creative works reassemble ideas, words and images from history and their contemporary context." 100 queries. 3.609 seconds. |
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